It's Not Business, It's Personal
Jesus is not merely an entrepreneur who has found a promising enterprise on one of His planets. Rather, He is a ravished Bridegroom who has come to win the affections of a lovesick Bride. That makes it personal to Him.
In an age when ministry success is often measured by church growth statistics and name recognition, Jesus is calling us to return to the simplicity of serving Him because itís personal for us, too.